The Catalyst Advisory – Bedriftsprofil / Merkevarebygging

I worked on the corporate branding for The Catalyst Advisory, a company that provides management advisory and business development services for startups. My objective was to create a brand identity that reflected the company’s bold, professional, and innovative approach while remaining simple and versatile across various media.

For the logo, I drew inspiration from the imagery of fire, symbolizing sparking ideas and growth, as well as the company’s initials, CAG. I explored multiple concept sketches and early design studies, iterating through different shapes, compositions, and visual cues until arriving at a final logo that effectively communicates energy, innovation, and professionalism.

The color palette combines igniting orange, representing creativity and dynamism, with midnight blue, which conveys trust, reliability, and corporate professionalism. I carefully selected a solid, geometric typeface that reinforces the brand’s boldness while ensuring legibility and scalability across print and digital platforms.

Overall, I developed a minimalistic yet impactful brand identity that aligns with the company’s core values and strategic goals. My approach ensured that every visual element—from logo and color palette to typography and iconography—works cohesively to communicate The Catalyst Advisory’s mission and position them as a confident and forward-thinking partner for startups.