Jack ‘N Jill Arcade – Nettside

I worked on a project for Jack ‘N Jill, the largest snack brand in the Philippines. They launched “World of Fun”, a gaming website embedded in their official site, designed to boost snack sales by providing promo codes inside the product packaging. Consumers could use these codes as currency to play games in the online arcade.

I was responsible for ensuring that the typography and branding were consistent with the main brand, and that the color palette and design choices were user-centered. The target audience included Gen Z and gamers of all ages.

I collaborated closely with the developers to design gameplay mechanics where winning small prizes was easy and engaging, encouraging users to participate and interact with the website, ultimately driving product engagement and sales.